You can discover under the radar events by paying close attention to the ticket market and watching what is going on everyday. Keep an eye out for low profile artists that steadily increase in popularity. If you are paying attention, artists will appear and you will notice a high demand for tours that are not talked about much.
You can do a quick search for general admission concert tickets on Ebay and monitor the ones that are making a profit on the secondary market. Keep them to yourself though, because chances are the masses will soon discover them.
Aim your radar gun at opening acts that draw fans and industry attention. Spend time following their progress - last year's openers can become next year's
Sites like Billboard and PollStar are great places to find up and coming artists. Here you can check out how they're doing and see what kind of demand they’re getting. An artist who quickly sells out small venues is worth keeping tabs on in the future.
There is a big turnover rate for these under the radar events - except for the cult favorites that never seem to break out yet remain consistently strong sellers. When you spot one, they can suddenly launch or drop off the screen completely. So, watch your radar screen - it tells you everything.
It's important to stay tuned into all the latest industry news from sources like Billboard and Rolling Stone magazine. It also helps to have a broad interest in different genres of music. Go to the concerts, listen to the radio, and follow the music industry. Money-making bands don’t come out of nowhere. If you watch the signs and follow the gems, you’ll make quite a bit of money.
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